Super-Bowl Ads Play the Social Media Game...

While having a ‘delicious’ Cinnamon Crunch Bagel with hazelnut spread at Panera Bread this morning, and looking out on our 4 inches of currently falling snow, I found this great article in USA Today and I had to share it with you! This article really speaks to the abilities of social media and gives a great example of just how large companies are utilizing the true power of social media marketing.

Take a look: (the link to the original article is listed below)

“The Super Bowl used to be a football game, but advertisers are turning the upcoming gridiron event into a high-stakes social-media game.

Today, rivals Mercedes-Benz and Audi will unveil separate plans to launch high-profile social-media contests that offer hefty prizes to consumers who best use unconventional social-media tactics to tweet and digitally tout the foreign brands before the Super Bowl.

“We’re using the 2011 Super Bowl as our head-long plunge into committing to social media,” says Stephen Cannon, marketing vice president at Mercedes-Benz…”

Follow the link to see the original article:  Super Bowl ads play the social-media game